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January 28th, 2014


Dick’s Brewing launches the 12 Man Pale Ale – “For the Fan”

December 19th, 2013

Centralia, WA – Dick’s Brewing has launched the 12 Man Pale Ale – “For the Fan” in Draught and 6 pack, 12 oz cans. This new beer from Dick’s Brewing will be distributed throughout the Great Artisan Beverage network along with all other Dick’s Brewing products. The State of Washington market will be fulfilled first and as production increases it will gradually expand throughout the Pacific Northwest.

Norm Johnson, the ex NFL kicker and one of the business partners of 12 Brands, LLC secured the trademark of the 12 Man Pale Ale a couple of years ago. 12 Brands, LLC, really wanted to develop a beer that any fan in any sport could enjoy, hence the slogan ‘FOR THE FAN’.  Norm Johnson explains that, “Over the last couple of years we’ve been trying to figure a way to nationally launch a beer under the 12 Man Pale Ale name and we kept testing and running into road block after road block. We finally met the right people of Dick’s Brewing and Bev-Link, a division of Great Artisan Beverage and in a matter of a couple of months we were able to get the right agreement, right recipe, the right marketing and the right distribution in place.”

Julie Young-Pendleton, the owner of Dick’s Brewing Company, is very proud to be a part of this new beer leaving their brewery and into the hands of the Pacific Northwest customers. Julie states, “The beer is a great easy drinking, sessionable beer that is a well-balanced pale ale at 4.5% ABV that everyone can drink and enjoy as and For the Fan.”

The Great Artisan Beverage/Bev-Link team that represents the 12 Man Pale Ale is extremely pleased to have been part of this project.  Nick Gagliardi, President of GAB/Bev-Link who oversaw the project with his team states, “Everything from the recipe, to the design of the can, to the tap handle and to the development of the overall go to market strategy speaks all about a beer For the Fan. It has been true partnership and collaborative effort by all involved.”

12 Man Pic

Dick’s Brewing – Dick’s Brewing Company is one of the Pacific Northwest’s premier craft breweries that appeals to an ever-growing audience who enjoys the distinctive full-bodied taste of regional beers. Located in Centralia, Washington, Dick’s Brew Crew invites you to take a look at this unique northwestern favorite. Join us for a tour and tasting of our variety of beers.  www.dicksbeer.com

12 Brands, LLC – A brand building company started by Neal Nilsen a successful local entrepreneur in the Seattle area and Norm Johnson, ex-NFL kicker started 12 Brands, LLC to build brands for the fan. The 12 Man Pale Ale is one of their first brand launches.

Great Artisan Beverage, LLC /Bev-Link Beverages- a company owned and operated by a network of wholesalers throughout the 5 States of the Pacific Northwest – www.gabeverages.com along with Bev-Link a division of Great Artisan Beverage that assists in the development, marketing and distribution of brands throughout the US who also represents Dick’s Brewing throughout the Pacific Northwest. For further information, please feel free to contact Nick Gagliardi, President at 425-456-3538 or nick.gagliardi@gabeverages.com


October 3rd, 2013

Raising money for cancer, a toast to Dick Young and ushering in 30 years of delicious meat

CENTRALIA, WA – On September 21, Dick’s Brewing Company hosted its 3rd Annual Beer for a Cure fundraiser, raising over $5,500 for American Cancer Society. This year the home brew competition received over 80 home brew entries from around the Puget Sound. The brewery celebrated with over 200 guests bidding on silent auction items, entering to win great raffle prizes, dancing the night away to the Chris Guenther Band, and toasting with a Dick’s brew in hand. The first place winner of the home brew competition will work with the Brewers at Dick’s Brewing Company to scale up their winning recipe to be brewed at the brewery. Chris Merritt took home the first place award with his “Ruthless Red”. The Irish Red ale had nice caramel notes, with a smooth sweet finish. Chris’ winning brew will be released at the brewery between January and February of next year. John Johnson came in second place with his Porter, Dean Lennox coming in third place with his Rye, and Rob Horn finished in fourth place with his Milk Stout. We want to give a big thank you to all of our attendees, participants, donors, and volunteers.

Dick’s Brewing Company will be hosting their 4th Annual Dick Young Memorial BBQ on Saturday, October 19, 2013 from 4 – 8 pm. The annual fundraiser is a toast to Dick and his support to Pope’s Kids Place, a non-profit organization in Centralia that provides dental, medical, respite and preschool services for children. Dick’s Brewery will be open to the general public, must be 21 years or older, and a portion of the proceeds will go to Pope’s Kids Place. The Brewery will be welcoming the Backfire Band and serving pulled pork sandwiches and sides for $15.

Northwest Sausage & Deli will be celebrating our 30th Anniversary all day on Thursday, October 24, 2013. Dick Young started Northwest Sausage & Deli in 1983 as a place where everyone can enjoy Old World style smoked sausage. Today the Deli keeps Dick’s dream alive by offering a variety of meats smoked right here in our modern electric air smokehouses. Come see what Dick started 30 years ago and enter to win raffle prizes throughout October. The raffle winners will be announced at our open house party on October 24 from 5 – 8 pm. We hope you can join us to toast 30 years of great meat!


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